Alliott Group's Napa Valley based accounting member Brotemarkle, Davis and Co. LLP. utilises a new Web site, www.thepassionateaccountant.com, to tell their story.

While many accountants are sitting idly by, waiting to keep score of their clients’ descending revenue trends, this group of accountants has been preparing for years to help their clients address this sort of problem. They have learned to look beyond the financial statements to the underlying issues that create the numbers on the page. They have been teaching employees to understand and apply financial concepts, training managers to create and monitor non-financial measures, and helping entire organizations work toward a common goal.

“We have been on the front lines with our clients doing business stress tests to help them find missed opportunities,” said Craig Underhill, CPA, CSPM at Napa Valley, CA-based Brotemarkle, Davis and Co. LLP.

“We have been fighting rising unemployment by helping our clients build leaner, more efficient operations rather than cutting their staff. We also are working with clients to improve cash flow and retain profits while lenders are still sitting on their hands,” Underhill said. “In short, passionate accountants are not standing around waiting for things to get better; we are making our economy stronger one business at a time.”

The Web site is the brainchild of Edi Osborne, CEO at Carmel Valley, CA-based training and consulting firm Mentor Plus, who was inspired after reading the book Crush It!: Why Now Is the Time to Cash in on Your Passion by Gary Vaynerchuk. The book brought together two topics of interest to Osborne – passion and social media.

The full article on Brotemarkle, Davis and Co's use of www.thepassionateaccountant.com can be found by clicking the Download Document button

Article Date: 19th February 2010

Author: Craig Underhill