Alliance News & Success Stories
Firm news

Midlands accountants make two key appointments

Smith Cooper announce two new firm leaders in marketing and innovation.

Main Image

Smith Cooper, Alliott Group's Midlands (UK) accounting firm member, have bolstered their presence in the region by announcing several key promotions and award successes.

Having recently announced record breaking end of year figures, it is proving to be a summer of success for the Accountancy Age Top 50 firm.

Firstly, Selma Kuduzovic has been promoted to Head of Marketing. Overseeing the continual development and implementation of the company’s marketing strategy, Selma also coordinates the wider marketing team. Her new role has already seen her project manage the implementation and usage of the firm's CRM system, whilst reporting on and monitoring sales activity across the firm.

Secondly, Orla Flint has been promoted to Head of Innovation. As part of her role, Orla will be responsible for streamlining the company’s processes using software and automation. Orla will be heavily involved in all projects throughout the company, implementing new software where possible, making operations more efficient.

Managing Partner James Bagley comments: “As a professional services firm, each of our internal departments are intrinsically linked and must operate collaboratively to help us achieve our company mission and goals.

“By harnessing the internal skills within each functionality, and working closely with colleagues in other departments, we aim to provide the most fluid and reliable range of services to our clients, and be the Midlands go-to Accountants and Business Advisors.”

Smith Cooper are also congratulating a number of their junior team members on their recent exam success following the June professional stage results, all of which were passed with flying colours.

In total, there are 38 trainees currently studying ACA, ACCA, AAT or tax related qualifications within the firm, constituting almost 20% of Smith Cooper’s workforce.

Regarding the successes, James comments: “We are committed to investing in aspiring young professionals to advance their careers as finance professionals. We ensure trainees are provided with ample training to refine their skill set and carve successful careers and are proud of what our trainees have achieved in their July results.”