The Worldwide Executive formulates the strategic direction of the association for discussion and approval by the Worldwide Board.
The members of the Worldwide Executive include the alliance's Chairman, Deputy Chairman and Chief Executive Officer.
London, United Kingdom
Colin Farmer is the Managing Partner in the London office of our London and South East England accounting firm member Alliotts and was appointed Alliott Group Worldwide Chair in November 2017.
Colin is specialised in understanding the complex issues facing inward investing businesses setting up in the UK. He provides practical advice and services to numerous UK subsidiaries of overseas companies, including a number of well known international retail chains, to help them maximise their investment in the UK.
Giles joined us in November 2015 as the Head of Worldwide Marketing and stepped up in 2019 to become the group's COO.
He has 15 years' experience in working for international alliances in senior management roles and has also worked 'on the other side of the fence' providing strategic marketing support to professional services firms that are members of international alliances.
Giles holds the Chartered Institute of Marketing Diploma in Digital Marketing and a degree in European Studies (French & German) from the University of Bath. Married with two children, a girl and a boy.